Media and Press

Mac Tools RBRT Socket Extractors Recognized for Year’s Most Innovative Products

TOWSON, Md. September 23, 2021 – Mac Tools® announced today that it has been awarded four Pro Tool Innovation Awards, representing best-in-class products across a wide variety of industries and categories. Winning products were selected based on innovative features, advanced power delivery, improved ergonomics, technological advancements, developments in jobsite safety, and overall user value. As a highly respected source in the trade space, Pro Tool Reviews tested nearly 500 tools from 89 manufacturers to determine this year’s winners.

Mac Tools Product Award Winners:

• Best Hand Tools, Sockets: Mac Tools RBRT Socket Extractors
• Best Drills/Drivers-Screwdriver, Cordless: Mac Tools 52pc 4V Cordless Screwdriver Set
• Best Lighting-Portable Work Lights: Mac Tools Rechargeable Area Lights
• Best Test & Measurement-ODB2: Mac Tools Elite Diagnostic Scan Tools

“Innovation is the cornerstone of product development across all Stanley Black & Decker brands,” said Jaime Ramirez, Executive Vice President & President of Global Tools & Storage for Stanley Black & Decker. “To deliver on our mission of empowering those who make the world, we are unwavering in our promise to provide the tools, technology, and resources professionals in the industry need to get the job done.”

One of the most notable wins is the RBRT Socket Extractors, named to the Best Hand Tools, Sockets category. The product’s unique bi-directional extraction design allows for the socket set to quickly remove and re-insert damaged or destroyed fasteners. They can be used to remove rounded or destroyed bolts, nuts, screws, studs or pipes.

“Our brands are continuing to push the industry forward through groundbreaking new features that improve the user experience,” said Tabata Gomez, Chief Marketing Officer of Global Tools & Storage for Stanley Black & Decker. “We are committed to providing products that directly contribute to our customers’ productivity and overall performance.”

For more information about Mac Tools, visit: www.mactools.com.

About Mac Tools:

Mac Tools® began building its reputation in 1938 and today Mac Tools® is an international business with distributors located in the United States, Europe, Canada and Japan. Today, Mac Tools has become one of the most respected and well-known brands in the professional automotive industry. Mac Tools is part of Stanley Black & Decker. For more information, visit www.stanleyblackanddecker.com

Media Contacts:

marketing@mactools.com

MAC Tools Launches E-Commerce Website For Franchisees and Customers

New Features Include Tool Configurator and Distributor Locator

ORLANDO, Fla., June 4, 2021– MAC Tools, the leader in the professional automotive industry, announced today a revitalization of MACTools.com now serving as an e-commerce site for franchisees and customers. The new website was unveiled at the 30^th annual Tool Fair, the brand’s largest annual trade show. Updates include an online platform for business to business (B2B) customers as well as new direct to consumer (D2C) features that showcase the MAC Tools brand through enhanced content such as in-depth product videos and manuals. The website delivers best-in-class service, optimizing the overall customer experience and supporting the brand’s valued franchise businesses.

“As the leader in the professional automotive industry, our goal is to increase accessibility to our products,” said Philip Cox, President of MAC Tools. “Through our continued investment in the brand, we have refreshed our online platform to now offer new digital tools for our franchisees, customers and automotive professionals to enhance the overall customer experience in partnering with MAC Tools.”

Two new key features include the distributor locator tool and the tool storage configurator. With the distributor locator, customers can quickly search for their nearest distributor by shop name and zipcode. Through the tool storage configurator, customers can build a personalized MAC Tools storage unit with options to customize color and accessories such as a side locker or top hutch. Once the design is complete, customers are connected to a local distributor, streamlining the process of custom purchases.

Additional new MACTools.com features include:

• Apple Pay integration providing payment flexibility.
• Unique pricing and wish list functionality.
• An updated franchise recruitment portal designed for prospective business owners that provides all resources needed to maintain their MAC Tools franchise.
• A new user generated content hub offers a platform for our valued franchisees to tell their authentic stories about why they love MAC Tools.
• Predictive search on both mobile and desktop, which populates suggested terms to save time finding the right tool for the job.
• Optimized mobile experience for browsing all categories with ease and an effortless “add to cart” option for checkout.

The website will also support Student Tech Program accounts (STP), a unique MAC Tools program that offers innovative tools at a discount to enable new technicians who are beginning their career.

For more information about MAC Tools, visit: MACTools.com or follow MAC Tools on Facebook and Instagram.  

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About Mac Tools:

Mac Tools® began building its reputation in 1938 and today Mac Tools® is an international business with distributors located in the United States, Europe, Canada and Japan. Today, Mac Tools has become one of the most respected and well-known brands in the professional automotive industry. MAC Tools is part of Stanley Black & Decker. For more information, visit www.stanleyblackanddecker.com

Media Contacts:

marketing@mactools.com